is a brand compass to discover valued audiences and guide how to engage them
Explore Cortype

Cortype Map Tiers

For brands seeking focused, foundational understanding to guide growth and alignment

Base Map

Ground-level clarity and orientation

What You Get

  • Discovery of your brand and audience personality profiles
  • Understanding of the psychological dynamics shaping your audience relationships
  • Relationship guidance for 1–2 key audience types

Optional kickoff meeting, optional iteration round based on your feedback, delivered as a presentation — a strategic map designed for your brand’s long-term use and growth

Pricing
1 agency day

For brands ready to apply audience understanding across communications and design and see how connection translates into execution

Summit Map

Takes you beyond insight by demonstrating how to activate alignment in real-world brand expressions

What You Get

  • Everything in Base
  • Mapping of up to 3 key audience types
  • Messaging and design examples for each audience (up to 3 total sets
  • Unlimited meetings and iteration during the engagement
Pricing
3 agency days

For brands looking for a comprehensive creative engagement — from foundational branding to fully realized design materials and websites

Full Scope

Cortype becomes the starting point for deeper design work — included in most full-scale projects through Trasaterra

What You Get

  • Branding, design, and/or web engagement with Trasaterra
  • Cortype included as part of the discovery and direction-setting process
  • Flexible, project-based scope tailored to your goals
Pricing
Custom proposal

Why Cortype Works

Directed by enduring frameworks

in psychology, identity, narrative, and culture

Focused on audience connection

revealing how your brand relates and resonates

Conceived by brand and design creatives

who apply it in their own work

FAQ

No. Every Cortype Map is tailored to your brand. It draws from timeless systems, but the application is always specific to your brand, audience and goals.

That’s exactly what Cortype helps uncover. The Map reveals the personality traits and deeper needs of the audiences most aligned with your brand.

It can be as collaborative as you like. With key information gathered upfront, we can deliver a full Base Map without a single meeting. The Summit package includes deeper dialogue, iteration, examples and refinement through working sessions.

You’ll receive your Cortype Map as a digital presentation. It’s a personality-based strategy tool that includes your brand and audience profiles, relationship guidance, and (in Summit) messaging and design examples.

Absolutely. Cortype is designed to integrate with what you’re already building. Whether you're working on messaging, design, campaigns, or positioning, the Map adds clarity and direction to help your brand move forward with greater focus and connection.

A few brands we’ve mapped

Ready to chart your next move?

Cortype gives your brand a clear, actionable understanding of who to reach, how to navigate and deepen audience connections.